2023 | Custom Squarespace Website
CrossFit TARIS.
Who is CrossFit TARIS?
CrossFit TARIS is an inclusive and encouraging CrossFit affiliate in Logan, QLD, owned and operated by Lisa Lake.
The gym is purpose-built for CrossFit classes, with experienced, quality coaches ready to support their client’s fitness goals.
The community and culture within the gym are built on the words that make TARIS - tenacity, acceptance, respect, integrity and strength!
The Process so far:
I started by identifying the questions Lisa kept receiving in her Instagram DMs and made sure her website tackled them head-on to ease her admin load.
Lisa’s reputation in Brisbane precedes her - she’s a well-known professional CrossFit athlete and coach, with accomplishments spanning multiple sports. Word of mouth has been a huge driver of her business.
But for those who haven’t crossed paths with Lisa before, Google has been their go-to. That made strong SEO a key focus for her website to ensure she ranks well and gets discovered easily online.
Coming soon:
This website is still a work in progress!
Next up, we’ll be building out additional pages to share valuable insights about Lisa’s gym, giving potential clients a clearer picture of what to expect. These pages will not only answer common questions but also help build trust and confidence in choosing her space as their fitness home.
Side note:
As a long-time client of Lisa’s before we moved to Mackay, I was stoked when she asked me to create the visual branding for CrossFit TARIS and manage her social media in late 2022!
Alongside designing the logo and handling her socials, I’ve also had the chance to dive into one of my side passions: sports photography. Every time I visit Brisbane, I make it a priority to capture as many photos as possible - giving me a personal stash of visuals to use for her social media, even while working remotely.
Take a peek at Lisa’s Custom Website so far!
Tip: Hover over the image to scroll through the page.
